Free shipping on orders over 190 NIS!  Sample on every order

Accessibility Statement

Regulatory compliance status

We firmly believe that the Internet should be available and accessible to everyone, and are committed to providing a website that is accessible to the widest audience, and regardless of personal ability.

To realize this, we make sure to fulfill the guidelines for website accessibility (WCAG 2.1) of the international standards body World Wide Web Consortium (W3C), at level AA. These guidelines explain how to make websites accessible to people with a wide range of disabilities. Compliance with these guidelines ensures that the site will be accessible to the blind, people with motor disabilities, the visually impaired, those with cognitive disabilities, and more.

This website uses a variety of technologies designed to make it as accessible as possible at all times. We use an accessibility interface, which allows people with various disabilities to change the user interface (UI) of the site and adapt it to their personal needs.

In addition, this site uses an artificial intelligence (AI) based application, which runs in the background and continuously optimizes the level of accessibility. The application corrects the website’s HTML, and adapts its functionality and behavior to blind users who use screen readers and people with motor impairments who use the keyboard functions.

To contact the owner of the site, send an email to:


Screen readers and keyboard navigation

Our site implements a technique called ARIA (Accessible Rich Internet Applications), along with various behavioral adaptations, to ensure that blind users browsing with screen readers can read, understand and enjoy the site’s functions. Once users with a screen reader enter the site, they will be prompted to enter a reader profile screen so that they can browse and operate the site comfortably.The following is an explanation of how our site addresses some of the key requirements of screen readers.

Screen reader optimization: We run a process that studies the site’s components from top to bottom, to ensure continued compatibility even when the site is updated. As part of the process, we provide screen readers with meaningful data using the ARIA feature set. For example, we provide accurate form labels; Descriptions for action icons (such as social network icons, search icons, shopping cart icons, etc.); Validation guidelines for form input data; Roles of components, such as buttons, menus, dialog boxes (pop-ups) and more.
Additionally, the background process scans all site images. It generates an image-object-recognition based description as an accurate and meaningful ALT (alternative text) tag for images without a description. It also knows how to extract texts embedded in the image using OCR (Optical Character Recognition) technology. To enable screen reader adjustments at any time, all the user has to do is press the Alt+1 keyboard key combination. Also, users using a screen reader will receive an automatic message instructing them to activate the screen reading mode as soon as they enter the site.

These adjustments are compatible with popular screen readers such as JAWS, NVDA, VoiceOver and TalkBack.

Optimizing keyboard navigation: The background process also adjusts the site’s HTML and adds various behaviors using JavaScript code to allow actions on the site to be performed using the keyboard. The actions include the ability to navigate the site using the Tab and Shift+Tab keys, activate drop-down menus using the arrow keys, close them with the Esc key, activate buttons and links using the Enter key, navigate between radio buttons and check boxes using the arrow keys, and select them using the spacebar or the Enter key.
In addition, keyboard users will be able to use the menus to skip content at any time by pressing the Alt+2 keys, or through the first element of the site when navigating with the keyboard. The background process also handles pop-ups by moving the keyboard focus to them as soon as they appear, with no option to shift focus.

Users can also use shortcuts such as the “M” key (for menus), the “H” key (for headings), the “F” key (for forms), the “B” key (for buttons), and the “G” key (for graphics), to jump to specific elements .

Profiles for disabilities supported on our site

Epilepsy Safe Profile: This profile allows people with epilepsy to use the site safely by eliminating the risk of seizures due to flashing animations or dangerous color combinations.

Profile for the visually impaired: this profile adapts the site so that it is accessible to most visually impaired people, such as problems with deteriorating vision, tunnel vision, cataracts, glaucoma, and more.

Cognitive Disability Profile: This profile provides various support features that help users with cognitive disabilities such as autism, dyslexia, stroke victims and others to focus on the main elements of the site more easily.

ADHD-friendly profile: This profile significantly reduces distractions and noises, with the goal of helping people with ADHD and neurodevelopmental disorders to browse, read, and focus on the main components of the site more easily.

Blind user profile (screen readers): This profile adapts the site to screen readers such as JAWS, NVDA, VoiceOver and TalkBack. The screen reader is installed on the blind user’s computer, and the website is adapted to it.

Navigation profile using the keyboard (motor disabilities): This profile allows people with motor disabilities to activate the website using the keyboard keys Tab, Shift+Tab, and the Enter key. Users can also use shortcuts such as “M” key (for menus), “H” key (for headers), “F” key (for forms), “B” key (for buttons) and “G” key (for graphics) to jump directly to specific components .

Additional adjustments of user interface, design and readability

Adjusting fonts – users can increase and decrease the size of the font, change its family (type), adjust the spacing, alignment direction, line height, and more.
Color adjustment – users can choose different color contrast profiles, such as light, dark, inversion or monochrome. In addition, users can change color schemes of headers, texts and backgrounds, with over seven different options.
Animations – epileptic users can cancel all animations on the site with the click of a button. The animations controlled by the interface include videos, GIFs and flashing CSS transitions.
Content highlighting – users can choose to highlight key elements such as links and titles. They can also choose to highlight only focused or floating components.
Muting sounds – users with hearing aids may suffer from headaches or other problems following automatic sound activation. With this option users can mute the entire site at once.
Cognitive disorders – we use a search engine linked to Wikipedia and Wiktionary, which allows people with cognitive disorders to decipher meanings of phrases, acronyms, slang expressions and more.
Additional functions – users have the option to change the color and size of the cursor, use print mode, activate a virtual keyboard, and a variety of other functions.
Supporting technology and browser compatibility

We aim to support as many browsers and assistive technologies as possible, so that users can choose the best matching tools for them, with as few restrictions as possible. That is why we invested a lot of effort in obtaining support for all the major systems, which together account for over 95% of the users’ market share, including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for users Windows and for MAC users.

Comments comments and feedback

Despite our best efforts to allow everyone to adapt the site to their needs, there may still be pages or parts of pages that are not fully accessible, or are in the process of becoming accessible, or lack an adequate technological solution to make them accessible. Nevertheless, we are constantly improving our accessibility, adding, updating, perfecting the options and features, and developing and adopting new technologies, all with the aim of reaching the optimal level of accessibility offered by the technological advance. If you want to contact the owner of the site, you are welcome to do so via the email

Details of the accessibility coordinator in the company:

Full name: Liora Zech

Tel: 050-7113548


WhatsApp 050-7113548:

  Publication of accessibility arrangements in the company (depending on the organization, its nature and services)

The accessibility of the call center

Alternative phone contact methods (email, WhatsApp)

Information in accessible formats, accessible publications